Posted by May 12, 2015.on
Use a systematic process to retain clients and earn new business.
Companies generally have many objectives when it comes to sales and always include revenue growth and market share. These goals not only depend on the product or service, but industry size as well. Using your relationship with your current customer base to upsell or cross sell is very effective and many companies do not utilize these relationships to full capacity. Leveraging existing relationships and asking for testimonials or referrals is an easy way to transition your strengths to your next client. It’s imperative to take the time to establish and implement consistent marketing and sales strategies to retain and obtain new business that will ensure long-term growth for the entire organization.